LAS VEGAS (Wednesday, October 20, 2004) – Richard Melman and Gerard Centioli of Lettuce Entertain You Enterprises and ICON, Danny Greenspun, Michael Carr and Jerry Powers of Greenspun Media Group and VEGAS Magazine along with Jo Ann Bass and Steve Sawitz of the Joe’s Stone Crab founding family, Chicago Cubs superstar pitcher Kerry Wood, former Chicago Cubs all-star Mark Grace as well as a host of dignitaries and notables from Las Vegas, Chicago and Miami are hosting a special evening celebrating the grand opening of Joe’s Seafood, Prime Steak & Stone Crab located street level in the newest expansion of the Forum Shops.

On Wednesday, October 20, 2004, Joe’s Seafood, Prime Steak & Stone Crab welcomes guests to experience a night of fresh seafood, signature Stone Crab, prime steaks, champagne, classic cocktails, impeccable service with live music, dancing and frolicking reminiscent of the days gone by… in a regal setting like no other! The attire is vintage elegance and is Black-Tie Optional.

Guests attending have an opportunity to peak at this new restaurant and will feel its legendary background…

Opened in 1913, Joe's Stone Crab of Miami has become a dining institution with an international reputation serving its legendary fare of Stone Crab and Key Lime Pie to thousands of guests including film and television stars, politicians, athletes and celebrities. This next generation of history - Joe's Seafood, Prime Steak & Stone Crab - which debuted in Chicago in 2000, and will now open in one of the most exciting cities in America as well as in one of its most prestigious locations - the Forum Shops at Caesars.

“Las Vegas has truly become the quintessential dining city. When we were considering a new location for Joe's outside of Miami and Chicago, there really was never a question where we should go. The Strip is the most exciting street in the world. And, to now open in The Forum Shops at Caesars is not only thrilling but an honor,” says Richard Melman, Chairman of Lettuce Entertain You Enterprises.

Joe's Stone Crab of Miami has been an enduring slice of history since the early 1900's. Original founder Joe Weiss and his wife Jennie discovered an unknown delicacy - Stone Crab Claws - off the Gulf of Mexico. They served these claws chilled with a signature mustard sauce. Platters of Stone Crab claws quickly became a grand tradition at their South Miami Beach establishment. Through the combined efforts of Melman and Centioli, Las Vegas will now get to experience a true taste of Americana.

ICON LLC was founded on March 8, 1999 to partner with bona fide foodservice icons. Founders Rich Melman, Gerard Centioli and Michael Fox define icons as concepts that represent the best in class and have stood the test of time. In rare cases, concepts achieve a level of icon status that makes their name synonymous with the product they feature. The first icon, Joe's Stone Crab, is such a concept. Joe's was founded in Miami, Florida in 1913 and has consistently represented the finest in stone crabs over the past 91 years. Mr. Melman is also the Founder of Lettuce Entertain You Enterprises, Inc., a Chicago-based restaurant company that owns, operates and manages more than 40 restaurants, including Mon Ami Gabi, Eiffel Tower and Café Ba Ba Reeba! in Las Vegas.