Las Vegas, NV (September 30, 2004) – Richard Melman and Gerard Centioli of Lettuce Entertain You Enterprises and ICON are pleased to announce that legendary Joe's Stone Crab of Miami is coming to Las Vegas with the opening of Joe’s Seafood, Prime Steak & Stone Crab in the Forum Shops at Caesars on October 22, 2004.

Opened in 1913, Joe's Stone Crab of Miami has become a dining institution with an international reputation serving its legendary fare of Stone Crab and Key Lime Pie to thousands of guests including film and television stars, politicians, athletes and celebrities. This next generation of history - Joe's Seafood, Prime Steak & Stone Crab - which debuted in Chicago in 2000, is set to open in one of the most exciting cities in America as well as in one of its most prestigious locations - the Forum Shops at Caesars.

“Las Vegas has truly become the quintessential dining city. When we were considering a new location for Joe's outside of Miami and Chicago, there really was never a question where we should go. The Strip is the most exciting street in the world. And, to now open in The Forum Shops at Caesars is not only thrilling but an honor,” says Richard Melman, Chairman of Lettuce Entertain You Enterprises.

Joe's Stone Crab of Miami has been an enduring slice of history since the early 1900's. Original founder Joe Weiss and his wife Jennie discovered an unknown delicacy - Stone Crab Claws - off the Gulf of Mexico. They served these claws chilled with a signature mustard sauce. Platters of Stone Crab claws quickly became a grand tradition at their South Miami Beach establishment. Through the combined efforts of Melman and Centioli, Las Vegas will now get to experience a true taste of Americana.

The décor at Joe's Seafood, Prime Steak & Stone Crab, located at street level within the magnificent expansion of The Forum Shops at Caesars, will capture the look and feel of vintage Las Vegas. From the sophisticated and elegant grand bar with rich mahogany appointments to the main dining room complete with clubby, corner booths decorated in leather and mohair along with a café located within the three-story atrium overlooking the reflection pool and spiraling escalators, Joe’s is a dramatic and sophisticated multi-level space perfect for civilized dining.

An elevated second level will showcase a circular party room with floor to ceiling windows allowing guests breathtaking views of Caesars Palace and the Strip. A private boardroom, wired with state-of-the-art electronics, is the perfect setting for power meetings and fine dining.

While Joe’s will proudly serve freshly cracked Florida Stone Crab Claws with their signature Creamy Mustard Sauce, the extensive menu will showcase the freshest seafood flown in daily from around the world with a market card offering seasonal specialties including Madagascar Shrimp, Nantucket Cape Scallops, Fresh Alaskan King Crab and Copper River Salmon. Guests will also experience Joe’s tableside service of Maine Lobsters, Dover Sole and Crab Clusters. Additionally, Joe’s has built a reputation as a top prime steakhouse known for their selection of bone-in signature steaks including the original 16-ounce Bone-In Filet Mignon all served alongside Joe’s famous signature side dishes including Hashed Brown Potatoes, Grilled Tomatoes, Creamed Spinach and Cole Slaw. A meal at Joe’s would not be complete without a slice of their world famous Key Lime Pie or other homemade pies.

Generous pours of old-world libations such as Martinis and Manhattans as well as sophisticated selections of fine wines are only some of the classics served from Joe’s full-service bar. A temperature-controlled wine cellar will house great vintages from exceptional producers including highly allocated bottles from California, Oregon and Washington State as well as a host of great estates from Europe and the world over. To complement the end of a perfect evening, Joe’s maintains an extensive offering of ports, brandies and other after dinner liqueurs.

Joe’s Seafood, Prime Steak & Stone Crab can accommodate groups for private dining and special events ranging in size from 10 to 100 featuring impeccable service from the tuxedo-clad staff. Catering and take-out are also available.

Joe’s Seafood, Prime Steak & Stone Crab – located in the Forum Shops at Caesars at 3500 Las Vegas Blvd. South - will be open daily for lunch and dinner Sunday through Thursday from 11:30am to 11:00pm while remaining open for late-night dining until midnight on Friday and Saturday. Reservations are suggested. All major credit cards are accepted and complimentary valet parking is available. For reservations or inquiries, please call 702.792.9222 or visit www.icon.com/joes.

ICON LLC was founded on March 8, 1999 to partner with bona fide foodservice icons. Founders Rich Melman, Gerard Centioli and Michael Fox define icons as concepts that represent the best in class and have stood the test of time. In rare cases, concepts achieve a level of icon status that makes their name synonymous with the product they feature. The first icon, Joe's Stone Crab, is such a concept. Joe's was founded in Miami, Florida in 1913 and has consistently represented the finest in stone crabs over the past 91 years. Mr. Melman is also the Founder of Lettuce Entertain You Enterprises, Inc., a Chicago-based restaurant company that owns, operates and manages more than 40 restaurants, including Mon Ami Gabi, Eiffel Tower and Café Ba Ba Reeba! in Las Vegas.