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ICON® LLC
May 4, 2000  
April 19, 1999  
   
Joe's Stone Crab
Development Company
 
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  Restauranteurs Melman and Centioli announce the formation of ICON, LLC first new projects is the launch of Joe's Stone Crab in Chicago  
     
  Chicago, IL (April 19, 1999) - Richard Melman and Gerard Centioli announce the formation of ICON, LLC. (ICON) This new company will establish partnerships with the expressed purpose of expansion and development.  
     
  The First such project will bring one of the most famous icons in America - Joe's Stone Crab (Joe's), to Chicago. Joe and Jennie Weiss opened Joe's in Miami, Florida in 1913. Joe's is owned and operated by JoAnn Bass, grand-daughter of the founders, and Stephen & Jodi Sawitz, children of JoAnn.  
     
  In the first meeting more than 15 years ago, Melman and Centioli learned that they shared a passion for restaurant icons. With the opening of Joe's Stone Crab in Chicago, their dream of developing an icon together will be realized. Joe's Stone Crab Development Company, the partnership between ICON, Lettuce Entertain You Enterprises, Inc. and the founding family will open its first restaurant in the River North area in late 1999 or early 2000. Also, unlike the original Joe's Stone Crab, which is only open eight months of the year, the Chicago Joe's will operate all year; stone crab from October to May and fresh seafood and prime steaks year round.  
     
  JoAnn Bass, Joe's CEO said, "Seeing what my grandfather created prosper over the years has been extremely gratifying. The time has come for Joe's family to grow and what better city to enter than Chicago and what better partner than Rich Melman."  
     
  Joe's features its namesake stone crab, which Joe Weiss introduces to the dining world 86 years ago and is consistently one of the top ten highest grossing restaurants in the country.  
     
  Melman and Centioli are both second-generation restauranteurs with a combined 59 years of experience. Melman is the founder, Chairman and CEO of Lettuce Entertain You Enterprises, Inc. Centioli is a senior partner at Lettuce and until April 12, 1999 was president & CEO of the Emerging Concepts Division of Brinker International, Inc. Centioli will continue to office at Lettuce and consult with Richard Melman for ICON and related Lettuce projects.  
     
     
 
 
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