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ICON heads Melman and Centioli announce venture with Krispy Kreme Doughnuts in national expansion
     
  Chicago, IL (May 4, 2000) - Restaurateurs Richard Melman and Gerard Centioli announce a partnership between ICON LLC., Lettuce Entertain You Enterprises, Inc. and Krispy Kreme Doughnuts, Inc., to develop Krispy Kreme stores in the Pacific Northwest and in Chicago, IL.  
     
  ICON will develop Krispy Kreme stores in the markets of Seattle, Washington; Portland, Oregon; Anchorage, Alaska; Honolulu, Hawaii; and Vancouver, British Columbia, Canada. In Chicago, ICON will open one store in the River North area and one in the suburban North Shore in a partnership with Sweet Traditions, LLC. The Chicago area developer of Krispy Kreme Doughnuts, Inc., Sweet Traditions, headed by Eric Sigurdson, entered the Chicago market in December 1998 with a Summit, IL store followed by a store in Midlothian in February 2000 and will soon open a location in Southwest Chicago.  
     
  ICON heads, Melman and Centioli, together have over 59 years of experience in the restaurant business. Melman is the founder, Chairman and CEO of Lettuce Entertain You Enterprises, Inc., a Chicago-based corporation that owns and licenses over 75 restaurants nationwide and in Japan. Centioli is a Senior Partner and Senior Vice President at Lettuce Entertain You Enterprises, Inc. and until April 12, 1999 was President and CEO of the Emerging Concepts Division of Brinker International, Inc.  
     
  Melman said, "We are very excited to have the opportunity to work with Krispy Kreme in the Chicago market. This is our home, and we like to test and try things here first."  
     
  Centioli, who is familiar with the Pacific Northwest having been born and raised in the Seattle area, said, "Krispy Kreme is a bonafide icon, and we are proud to be associated with Krispy Kreme Doughnuts, Inc."  
     
  ICON LLC. was formed in 1999 to establish partnerships with the expressed purpose of the expansion and development of restaurant icons. ICON's first project, Joe's Stone Crab, an American seafood icon, will open in Chicago as Joe's Seafood, Prime Steak and Stone Crab at the corner of Grand and Rush Streets in September 2000.  
     
  Lettuce Entertain You Enterprises, Inc. (LEYE) is one of the nation's leading restaurant groups, owning, managing and licensing more than 70 establishments in Illinois, Arizona, Minnesota, Georgia, Virginia, California, Nevada and Japan. The establishments range from the casual style and cuisine of the original restaurant, R.J. Grunts, to the formal elegance of Ambria, Everest and TRU.  
     
  The nearly 63-year old North Carolina-based Krispy Kreme Doughnuts, Inc. is a leading brand specialty retailer of premium quality doughnuts, including the company's signature Hot Original Glazed. Krispy Kreme currently operates more than 150 stores in 27 states.  
     
     
 
 
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