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ISSAQUAH (April 25, 2001) - Krispy Kreme is coming.
The much anticipated arrival of the Winston-Salem, N.C.-based
chain, whose famous doughnuts have become etched into American
popular culture, will take place in late summer or early fall in
Issaquah with the opening of the first Krispy Kreme franchise in the
state.
As many as six sites in the Seattle area are in various stages of
either lease negotiation or permit approval, said Gerard Centioli,
the Seattle native who owns the Krispy Kreme franchise rights to the
Pacific Northwest and British Columbia.
Centioli would only confirm one of the potential sites: East Lake
Sammamish Center in Issaquah.
Krispy Kreme Donut Corp's. prototype calls for a
4,000-square-foot building with a drive-through window.
However, drive-throughs often require conditional use permits
which could add to the time it takes to get buildings approved by
the local municipalities.
``We are ready to do it as soon as we can,'' Centioli said.
``Optimistically I would say summer, realistically I would say fall.
But that's not under my control.''
Krispy Kreme is not your typical neighborhood doughnut shop. Each
shop's melt-in-your-mouth doughnuts are made fresh in front of
customers. Each franchise will employ about 100 people, Centioli
said.
Krispy Kreme opened its first store in 1937. Today, the company
has 170 stores.
Centioli's Seattle-based Kreme Works U.S.A. owns the franchise
rights in Washington, Oregon, Alaska and Hawaii. Centioli plans to
open 23 Krispy Kreme stores in the next five years under Kreme Works
U.S.A. including 10 in Washington.
The Canadian branch of the company Kreme Works Canada, based in
Vancouver, British Columbia, is expected to open seven shops.
Centioli is president and chief executive officer of
Chicago-based Icon LLC, the parent company of both Kreme Works
outfits.
Centioli, an experienced and noted restaurateur, has worked in
the restaurant business his entire life. He is a senior partner in
Lettuce Entertain You, a restaurant concept incubator which has
spawned 35 concepts including Maggiano's Little Italy; self-service
bakery, Corner Bakery; pan-Asian noodle concept Big Bowl; and
American steak and chop house, Wildfire.
He grew up working in his father's Seattle Kentucky Fried
Chicken, the seventh KFC franchise to be granted.
``Neither the Seattle market nor quick service restaurants are
new for me,'' he said.
Krispy Kreme held its initial public offering of stock last
April. The stock which, underwent a 2-for-1 split in March, was up a
$1.46 to $43.85 per share at yesterday's close on the Nasdaq stock
market.
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