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Release date: October 2, 2003 WHO:
Krispy Kreme Doughnuts, Inc. (NYSE: KKD)
Children’s Miracle
Network (CMN)
WHAT:
Krispy Kreme is partnering with Children’s Miracle Network
during October to help raise money for local CMN-affiliated hospitals
WHEN:
Wednesday, Oct. 1 to Friday, Oct. 31
WHERE:
Krispy Kreme Doughnuts:
6210 E. Lake Sammamish Parkway in Issaquah
15401 E. Indiana Ave. in
Spokane
711 Haggen Drive in Burlington
12505 Aurora Ave. N. in Seattle
4302 Tacoma Mall Blvd. in Tacoma
3610 S. Meridian St. in Puyallup
DETAILS:
Krispy Kreme’s six Washington state stores will sell Miracle
Balloons from Wednesday, Oct. 1 until Monday, Oct. 13 to benefit
local CMN-affiliated hospitals. The paper balloons retail for $1
and, in return, customers will receive a coupon for one free Original
Glazed doughnut. One hundred percent of the money raised through
the sale of the balloons will go to the affiliated hospitals.
In addition, $1 from the sale of each Krispy Kreme Halloween
Coupon Book will be donated to the local CMN hospital. The coupon
books, available Sunday, Oct. 12 to Friday, Oct. 31, contain “Trick
or Treat” coupons valid for one free doughnut and are sold
in books of 15 for $5. The coupons are a fun and safe alternative
for trick-or-treaters.
Krispy Kreme’s six Washington state stores feature a 24-hour
drive-thru and offer 15 doughnut varieties—including the
signature Original Glazed—and Krispy Kreme’s Signature
Coffee line with four drip coffee blends—Smooth, Rich, Bold
and Robust Decaf—espresso-based drinks, and milks prepared
with a variety of proprietary flavors.
COMPANY INFORMATION:
Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme
is a leading branded specialty retailer of premium quality doughnuts,
including the Company’s signature Hot Original Glazed. Krispy
Kreme currently operates over 315 stores in 41 U.S. states, Canada
and Australia. An estimated 7.5 million Krispy Kreme doughnuts
are made every day and more than 2.7 billion are produced each
year. Krispy Kreme can be found on the World Wide Web at www.krispykreme.com.
MEDIA CONTACTS:
Jason Hamilton / Erick Armes
Richmond Public Relations
Office: (206) 682-6979 / Cell: (206) 595-2593
jasonh@richmondpr.com / ericka@richmondpr.com
Information contained in this press release, other than historical information,
may be considered forward-looking in nature and is subject to various risks,
uncertainties and assumptions. Should one or more of these risks or uncertainties
materialize, or should underlying assumptions prove incorrect, actual results
may vary materially from those anticipated, estimated or expected. Among
the key factors that may have a direct bearing on Krispy Kreme's operating
results, performance or financial condition are its dependence on franchisees
to execute its store expansion strategy, supply issues, competition and numerous
other factors discussed in Krispy Kreme's periodic reports, proxy statement
and other information statements filed with the Securities and Exchange Commission.
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