WHO:
Krispy Kreme Doughnuts, Inc. (NYSE: KKD)

WHAT:
Late Night Latte Week is now Late Night Latte Month for Krispy Kreme stores in Washington. During the entire month of December, Krispy Kreme will offer drive-thru customers a free 12-ounce coffee or espresso drink when they visit between 2 a.m. and 3 a.m.

WHEN:
Monday, Dec. 1, through Wednesday, Dec. 31, 2003
2 a.m. to 3 a.m.

WHERE:
Krispy Kreme Doughnuts:
Issaquah - 6210 E. Lake Sammamish Parkway
North Seattle - 12505 Aurora Ave. N.
Spokane - 15401 E. Indiana Ave.
Tacoma Mall - 4302 Tacoma Mall Blvd.
Burlington - 711 Haggen Drive
Puyallup - 3610 S. Meridian St.

COMPANY INFORMATION:
Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including the Company’s signature Hot Original Glazed. Krispy Kreme currently operates over 330 stores in 42
states, Canada, the UK, and Australia. An estimated 7.5 million Krispy Kreme doughnuts are made every day and more than 2.7 billion are produced each year. Krispy Kreme can be found on the World Wide Web at www.krispykreme.com.

MEDIA CONTACTS:
Jason Hamilton / Erick Armes
Richmond Public Relations
Office: (206) 682-6979 / Cell: (206) 595-2593
jasonh@richmondpr.com / ericka@richmondpr.com

Information contained in this press release, other than historical information, may be considered forward-looking in nature and is subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme's operating results, performance or financial condition are its dependence on franchisees to execute its store expansion strategy, supply issues, competition and numerous other factors discussed in Krispy Kreme's periodic reports, proxy statement and other information statements filed with the Securities and Exchange Commission.